What is Frontrun?

We believe the next generation of wealth creation is crypto. Frontrun is your crypto money guide to navigating an emerging digital asset ecosystem as an active participant in this journey. It features:

  • Crypto and DeFi hands-on guides and tutorials

  • Research and market analysis on the broader crypto ecosystem

  • A weekly podcast called “Frontrun Out Loud” that supplements our written content

Frontrun’s crypto thesis

Crypto represents a fundamental shift in how humans engage with money. It is a hedge against fiat currency debasement, a sound monetary system not subject to a centralized cadre of unelected government officials acting as the invisible hand of the economy.

Crypto is humankind’s next generational wealth-creation event and what we believe to be the next step in the evolution of money:

Assets like Ethereum command a premium from their intrinsic moat, sound tokenomics & ability to return value to their token holders:

  • Ethereum is the economic engine of a new permissionless financial system that acts as a global settlement layer for the next generation of commerce and trade.

  • Bitcoin is a decentralized peer-to-peer payment system with its own currency and the potential to be a store of value in the distant future.

All crypto assets must command an economic premium with a sound monetary policy. Digital assets with an inflationary supply schedule will go to zero. Tokens with no path to value accruing to their holder will go to zero. Pre-mined VC-led alt-layer 1s will go to zero.

We are not Bitcoin or Ethereum maxis beholden to a single coin, but we will not shill the next sh*t coin and stand by as silent participants when wealth is destroyed by digital assets which fail to deliver returns to its holders.

$10 a month

All of the research, analysis & news on Frontrun is free. It is the only way we can bring mass crypto adoption to the world.

With that said, there’s a lot of work that goes into research and writing. If you find Frontrun useful, upgrade to a paid subscription for $10/month. Every week you will receive:

  • Crypto research & tutorials

  • A weekly market report on the broader crypto ecosystem

  • Access to our weekly podcast called “Frontrun Out Loud”

  • My gratitude and appreciation

How to learn crypto

📈 Start your crypto journey with Frontrun’s roadmap.

Why is this publication called Frontrun?

Front-running is access to asymmetric information. A belief that wealth creation is a zero-sum game and a byproduct of a transaction where one party (VCs, private equity, legacy banks) has more or better information than the other (you, retail traders, the 99%). “Better information” can take the form of insider trading on material events of a firm, high-frequency traders co-locating their data centers within the same building of an exchange, or arbitrage bots in crypto re-organizing blocks to maximize profit on a trade.

As retail investors, the macroeconomic policy shaped by government bureaucrats and the invisible hand of central bankers is far beyond your control. You can persist and create wealth. The catalyst for creating frontrun is the realization that the information you need to win is already available, yet most people ignore it because it sounds too complicated. Ignorance is the antithesis of financial freedom.

Crypto and DeFi represent a blue ocean of untapped opportunity. There are no hierarchies, systems, or “web3 VCs with 30 years of crypto experience”. If you do the work, 12 months from now you will be the expert.

People’s feedback after reading Frontrun

“Solidly good article….”

“Very interesting BTC trade risk-reward analysis. Thanks for posting…”

“Good research bro. Learned a lot…”

“Great article…about how NFTs are put on chain. I really loved the explanation…”

“Very informative article thank you…”

About the author

Hi! this is John Cook. Welcome to Frontrun. We are a community of web3 technologists and investors who advocate for transparent markets, liberty, and a government that serves the people.

John Cook San Francisco, CA circa 2021.

I spent many years as a management consultant at a big four. Eventually, I pivoted into the start-up ecosystem in Silicon Valley. During my time in the valley, I witnessed a quiet revolution in the technology and capital markets; the democratization of finance. Opaque close-door financial instruments and systems understood by very few were now available to the community.

This emerging technology eventually picked up a name: “decentralized finance”

I now write on Frontrun, a newsletter & podcast I wish I had when I bought my first bitcoin in 2013.

Mt Gox account - 2013. Bitcoin never recovered.

This content is a culmination of my 13 years of experience in finance and technology. I am excited to have you; if you are unsure how to navigate the emerging technology and crypto landscape, click the subscribe button below.

Subscribe to Frontrun

Crypto research, tutorials & investigative news. Join our community of investors & web3 technologists as we explore the broader crypto ecosystem.


John Cook
Helping others predict the future of money and technology. @USCmarshall & on twitter at https://twitter.com/frontrunjohn